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	<description>what are you trying to say?</description>
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		<title>Creating a world of patient problem solvers</title>
		<link>http://drudra.com/2010/05/a-world-of-patient-problem-solvers/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=a-world-of-patient-problem-solvers</link>
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		<pubDate>Tue, 25 May 2010 07:10:30 +0000</pubDate>
		<dc:creator>Dinesh Rudra</dc:creator>
				<category><![CDATA[interpersonal comms]]></category>
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		<guid isPermaLink="false">http://drudra.com/?p=493</guid>
		<description><![CDATA[Imagine if your job was to sell a product to a market that doesn&#8217;t want it but is forced by law to buy it. I&#8217;d be stumped but Dan Meyer&#8217;s found a way to work around it somehow. Watch him talk about his plans to create a world of patient problem solvers. I must say, <a href="http://drudra.com/2010/05/a-world-of-patient-problem-solvers/"> read more <span class="meta-nav">&#187;</span></a>]]></description>
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		<title>10 great resources for writing an effective &#8216;About&#8217; page</title>
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		<pubDate>Mon, 24 May 2010 00:40:28 +0000</pubDate>
		<dc:creator>Dinesh Rudra</dc:creator>
				<category><![CDATA[web comms]]></category>

		<guid isPermaLink="false">http://drudra.com/?p=514</guid>
		<description><![CDATA[You may have noticed that I don&#8217;t have an &#8216;About&#8217; page on my site yet.   All I have currently is a short introduction on the homepage about me and what I do. drudra.com is still evolving and I know it&#8217;s something I need to do fairly quickly. Why? Because no one is going to engage <a href="http://drudra.com/2010/05/10-great-resources-for-writing-an-effective-about-page/"> read more <span class="meta-nav">&#187;</span></a>]]></description>
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		<title>No money for a Photoshop license? Use pixlr.com instead</title>
		<link>http://drudra.com/2010/05/no-money-for-a-photoshop-license-use-pixlr-com-instead/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=no-money-for-a-photoshop-license-use-pixlr-com-instead</link>
		<comments>http://drudra.com/2010/05/no-money-for-a-photoshop-license-use-pixlr-com-instead/#comments</comments>
		<pubDate>Tue, 18 May 2010 05:21:30 +0000</pubDate>
		<dc:creator>Dinesh Rudra</dc:creator>
				<category><![CDATA[image editing]]></category>
		<category><![CDATA[tips and tools]]></category>

		<guid isPermaLink="false">http://drudra.com/?p=464</guid>
		<description><![CDATA[Let&#8217;s face it. Software is expensive. But with open source forging ahead and free apps (useful ones) becoming  more and more available, cost of licensing and software options won&#8217;t be an issue for small businesses and individual contractors for much longer. One key application that I would prefer to use when working on communication projects <a href="http://drudra.com/2010/05/no-money-for-a-photoshop-license-use-pixlr-com-instead/"> read more <span class="meta-nav">&#187;</span></a>]]></description>
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		<title>5 ways to make sure your communication plan actually gets used</title>
		<link>http://drudra.com/2010/05/5-ways-to-a-usable-communication-plan/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=5-ways-to-a-usable-communication-plan</link>
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		<pubDate>Tue, 11 May 2010 03:55:02 +0000</pubDate>
		<dc:creator>Dinesh Rudra</dc:creator>
				<category><![CDATA[change comms]]></category>
		<category><![CDATA[internal comms]]></category>

		<guid isPermaLink="false">http://drudra.com/?p=422</guid>
		<description><![CDATA[Poor communication. One of the key reasons why IT projects fail. In fact, even if you consider other reasons for failure, most of them still trickle back down to poor communications. Imprecise objectives?  Poor communication. Lack of visible high level sponsorship and governance? Poor communication. Lack of user involvement? Poor communication. Technology illiteracy? Poor communication. <a href="http://drudra.com/2010/05/5-ways-to-a-usable-communication-plan/"> read more <span class="meta-nav">&#187;</span></a>]]></description>
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		<title>Twitter your freebies away!</title>
		<link>http://drudra.com/2010/03/using-twitter-to-amplify-the-impact-of-your-freebies/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=using-twitter-to-amplify-the-impact-of-your-freebies</link>
		<comments>http://drudra.com/2010/03/using-twitter-to-amplify-the-impact-of-your-freebies/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 04:11:27 +0000</pubDate>
		<dc:creator>Dinesh Rudra</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[tips and tools]]></category>
		<category><![CDATA[airlines]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://drudra.com/?p=414</guid>
		<description><![CDATA[When a company gives away something, there&#8217;s usually a catch. Sometimes it&#8217;s to tweak curiosity and draw potential customers in. Other times, it&#8217;s to reward their existing customers for sticking to their product or service. In some cases, freebies are given away solely to throw competitors off-balance. Historically, freebies are given away at the time <a href="http://drudra.com/2010/03/using-twitter-to-amplify-the-impact-of-your-freebies/"> read more <span class="meta-nav">&#187;</span></a>]]></description>
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		<title>How to fix a photo that&#8217;s too dark</title>
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		<comments>http://drudra.com/2010/03/how-to-fix-a-photo-thats-too-dark/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 02:41:09 +0000</pubDate>
		<dc:creator>Dinesh Rudra</dc:creator>
				<category><![CDATA[image editing]]></category>
		<category><![CDATA[tips and tools]]></category>

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		<description><![CDATA[Photos are a key element of communicating. You may already know how to adjust the colour, contrast and brightness of a photo using the tools you have on your home or office PC or Mac. But what happens when you are not at your home or office? What happens when you&#8217;re helping your best friend <a href="http://drudra.com/2010/03/how-to-fix-a-photo-thats-too-dark/"> read more <span class="meta-nav">&#187;</span></a>]]></description>
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